#1 Don’t work harder, work deeper. #2 When you are young, work to learn, not to earn. #3 If you work really hard and are kind, amazing things will happen. #4 Productivity is never an accident. It is always the result of commitment to excellence, intelligent planning, and focused effort. #5 Most people work just hard enough not to get fired and get paid just enough money not to quit. #6 Boost your productivity by taking action immediately after setting a target even without perfect plans. Adjust your course along the way. #7 To be successful, the first thing to do is to fall in love with your work. #8 Identify your peak hour of productivity. Schedule your most important task for this period. Work on unimportant tasks during non-peak hours. #9 Be a more productive passenger by getting work done in the car. #10 Practice saying “no”, it’s the only way to reduce distractions from the work at hand. #11 Multi-tasking does not work; split your time into blocks and focus on one task or project per block. #12 Remember that rules – even productivity rules – are made to be broken.